The Effects of Advertising in Communication Messages of Education-Based Marketing

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 103 === Because consumers have long been a salesman selling pressure, making consumers gradually begin to resist such method including prices and products message. So that develops of an alternative method , known as Educational-based Marketing (EBM), to convert th...

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Bibliographic Details
Main Authors: Wei-Yuan Deng, 鄧惟元
Other Authors: Chih-Chin Liang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/83672387929452364134