A Research on Brand Management of the Yingge Ceramics Museum

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === Since 1804, the very first potter Wu An rooted the ceramics skills in Yingge. The skills which flourished by Wu family not only had been lasted for over two centuries, but also fostered the town to be the “ceramics town in Taiwan”. Nowadays, the ceramics...

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Bibliographic Details
Main Authors: Jou-An Lin, 林柔安
Other Authors: Yan-Dan Lin, Ph. D.
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/17594488520235458784