The Study of the Influence of Experiential Marketing on the Customer Satisfaction – Novelty Seeking as Moderator Variable
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === With the advent of the experience economy, many business managers begun to introduce experiential marketing elements into their products and services considering the changes and wealth brought by “experiences”. Currently, the cultural and creative indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bdkpad |