A Study of Experiential Marketing on Old Building Revitalization:The Solo Singer Hotel in Beitou

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 103 === A Study of Experiential Marketing on Old Building Revitalization:The Solo Singer Hotel in Beitou Abstract The 21st century will be the era of experience economy, andcompanies are no longer just providing goods or servicesbut the ultimate experiencethatful...

Full description

Bibliographic Details
Main Authors: Yu-Hua Lin, 林育華
Other Authors: Chun-Ming Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/v5qz9u