Antecedents of Online Review Helpfulness in the Gourmet Food
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Online consumer review is widely used in our life in recent years. Most consumers will search for online reviews before buying products and services. Among past empirical research, online consumer review is also regarded as an important determinant of consumers’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30582947823449266334 |