Availability Bias and Investors' Reaction to Analyst Recommendation

碩士 === 國立臺北大學 === 企業管理學系 === 103 === Tversky and Kahneman (1973) proposed that people tend to make decisions based on experiences while facing with uncertainty. It is known as heuristics. People use heuristic to judge frequency and the probability of events. Using the availability heuristic, people...

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Bibliographic Details
Main Authors: Lee, Yuan Ju, 李苑如
Other Authors: 林美珍
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/07944231412178735630