The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Effect of Green Creativity
碩士 === 國立臺北大學 === 企業管理學系 === 103 === With the rising of environmental awareness, many enterprises have gradually integrated proactive environmental management into their business strategy, developing eco-sustainable green product by applying green innovation to gain more competitive advantages. Ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/336243 |