A Process Model of New Product Launch
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Many biotech & healthcare enterprises primarily focus on R&D, rather than product launch. Hence, this study sums up the knowledge and process of new product launch on the basis of the literatures, and creates a process model of new product launch by mul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20304560009128697395 |