How does brand experience affect on consumers’ consumption preference in logo display?
碩士 === 國立臺北大學 === 企業管理學系 === 103 === It is a common practice placing a company logo high on its product to increase visibility to consumers. This article offers critical insights for fashion marketers in terms of how brand logos can be displayed. Instead of depending on fashion designers’ aestheti...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67408228720756396406 |