The Study of Hong Kong Cuisine Restaurant in Taiwan: the Relationships above Consuming Motivation, Store Image, Customer Value, Negative and Customer Retention
碩士 === 國立臺北大學 === 企業管理學系 === 103 === This study was designed to investigate the "cuisine restaurants" "consumer motivation" of consumers, "store image", "negative word of mouth", "customer value", "customers retention. The study is divided into...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26344333706965211144 |