Product Innovation and New Product Performance: The Moderating Effects of Environmental Turbulence and Launch Proficiency
碩士 === 國立臺北大學 === 企業管理學系 === 103 === Reviewing the previous literature, they failed to explain the relationship between product innovation and new product performance well and the empirical research also showed differences and ambiguities. So the main objectives of this research are exploring whethe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bt435z |