The Impact of Website Attributes on Browsing Orientation and Impulse Buying – Comprehensive Shopping Website as An Example
碩士 === 國立臺北大學 === 企業管理學系 === 103 === The main purpose of this study is to understand the mutual influence relationships of website attributes, browsing orientation (utilitarian / hedonic), perceived susceptibility and impulse buying, we also hope that through the results of this study can provide a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5337yf |