Does Endorsement Matter? The Study in Advertisement Efficiency of New Brand and Old Brand
碩士 === 國立臺北大學 === 企業管理學系 === 103 === The study took intense competition beverage industry as a research object. To meet consumers’ need, all companies invest a lot of costs to have new products to expend sales numbers. In this mature market, new brands and old brands face great challenges with other...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42787454085003516853 |