Would You Like to Replace Your Mobile Phone? The Study of Product Launch Strategies about Consumers’ Product Replacement
碩士 === 國立臺北大學 === 企業管理學系 === 103 === The product launch strategy is a decision of great strategic importance in today's increasingly competitive marketplace. As a result of advanced technology and product innovation, the specification of product is continuing upgrade based on the consumer n...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05129937160588368517 |