A Relational Marketing Study between Franchisor and Franchisee: Investigation of Interdependence Moderating Effect
博士 === 國立臺北大學 === 企業管理學系 === 103 === Franchising has become a common way of business operation in Taiwan and also a target of the government’s strategic development. The franchisor has been aggressively promoting and developing franchising business so as to increase market share in response to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56197565665460691833 |