Relationship Among Younger Generation’s Customer Loyalty, Perception, Response behavior–Initiated from Corporate Social Responsibility

碩士 === 國立臺北大學 === 金融與合作經營學系 === 103 === Corporate Social Responsibility is very important in nowadays. Consumer become more and more concern about their rights. Consumer are conscious of corporate social responsibility by media. Service failure makes consumer unsatisfied. This research take X Chua...

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Bibliographic Details
Main Authors: Chen, Tsai-Wen, 陳彩文
Other Authors: 方珍玲
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/31402808434020103091