Research Of Integrated Marketing Communication Strategies For Pop- Music- A Case of Pop Chinese Music In Taiwan –
碩士 === 國立臺北大學 === 國際企業研究所 === 103 === Pop music is an integral part of many aspects of modern life and can be considered an important part of many people's everyday lives. The impetus for this research is how incorporating integrated marketing communications (IMC) strategies may...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02065828482021337860 |