Analysis of Consumer Purchase Intention on Smart-scooter --An Application of Structural Equation Model
碩士 === 國立臺北大學 === 統計學系 === 103 === The purpose of this study is to construct a model of consumer purchase intention on smart-scooter. This study adopted consumer behavior theory as the research framework, and focused on product design and promotion strategy to explore a suitable new product adoption...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ms9dg |