Measuring the Effects of social media advertising
碩士 === 國立臺北大學 === 資訊管理研究所 === 103 === Due to the development and popularity of social media, marketers begin to put much more budget on social media for marketing. And it make advertising types on social media sites become much diverse. The newest advertising is native advertising, and this type is...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/93175162438248257861 |