Exploring the Adoption Behavior and Determinants on Multi-Channel Retailing
碩士 === 國立臺北大學 === 資訊管理研究所 === 103 === Due to the competitiveness of e-commerce environment and emerging mobile device usage, companies begin to find a new strategy for their e-marketing, that is, Omni-Channel retailing to integrate both channels more efficiently. However, there are...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50382929700379739705 |