A Study On The City Marketing Strategies Of Taipei Pineapple Cake Cultural Festival

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 103 === The purpose of this study is to discuss the marketing of Taipei city,case study of Taipei Pineapple Cake Cultural Festival. The Taipei Pineapple Cake Cultural Festival as a marketing strategy for the city of Taipei, produce marketing strategy by marketing purp...

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Bibliographic Details
Main Authors: Liu, Jung-Ju, 劉宗儒
Other Authors: CHANG,SHIH-HSIEN
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/c9c8z8