Applying Means - End Chain Approach to Exploring Customer Value of Ice Cream
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 103 === Increased standard of living in Taiwan has affected consumer demand for products. Consumers no long seek for only product functionality but they also require their needs of various dimension to be satisfied. This study applying the means–end chain approach to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fj8nd4 |