Application of Logit Model to Investigate Determinants of Consumers’ Choice on Purchasing Ice Cream
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 103 === Purpose: In this study, we investigate what are the determinants make consumers in central Taiwan purchasing ice cream products. Design/methodology/approach:The paper and internet questionnaire is adopted to collect data and stated preference is conducted to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nv7xv9 |