Customer loyalty program of the retailer – level of the loyalty card program and the effect of the reward program
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 103 === ABSTRACT In this study, combined with relationship marketing theory - the interests of all, the relationship between the quality of the relationship between the results of architecture to explore the loyalty program in the interests of patterns, promise how...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9ax4tk |