An Empirical Study on Value Creation of O2O Group-Buying Consumers - Integrated the Perspective of Social Capital Theory
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 103 === Today’s e-commerce market is undergoing a rapid development and dramatic change. One of the innovative e-commerce models is emerging as to online to offline (O2O) group-buying model. Such new e-commerce model allows consumers to pay the services or products on...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5q4at9 |