Impacts of Perceived Community Value, Community Identification, and Promotion Strategy of Facebook Fan Pages on Brand Image, Brand Loyalty and Purchase Intentions: A Case Study on the Fan Pages of YAMAHA-Motor Taiwan
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 103 === The study aims at examining the influencing relationships among perceived community value, community identification, and promotion strategy toward brand image, brand loyalty and purchase intention on the fan pages of YAMAHA-Motor Taiwan Co., Ltd. (hereinafter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7zdf7e |