An Empirical Study in Consuming Behavioral Intention of Tour Products in eWOM of the Social Network

碩士 === 國立臺東大學 === 休閒事業管理碩士在職專班 === 103 === ABSTRACT In recent year, with the rapid development of information and telecommunication technologies, various sorts of mobile devices and social networking software have been widespread in our daily lives. The speedy growing population in using social netw...

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Bibliographic Details
Main Authors: HSIAO YA WEN, 蕭雅文
Other Authors: CHEN, YI -CHENG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/96949070724568332570