The Impact of Taichung Jazz Festival on City Marketing and Tourism Development
碩士 === 國立臺灣大學 === 國家發展研究所 === 103 === This thesis, as a case study, aims at investigating the Jazz Festival of the Taichung City. Not only does it explore how this city uses a marketing strategy to promote the development and effectiveness of its tourism industry, but it also tries to international...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44274011381844743825 |