The Effects of Agricultural E-commerce Web Quality on Consumers’ Perceived Risk and Purchase Intention
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 103 === Based on Mehrabian and Russell’s Technology Acceptance Model, this study focuses on internal source of information (i.e. website quality) as stimuli affecting consumers’ response systems. The purpose of this paper is to test a more comprehensive model consistin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24289983488038002874 |