An Analysis of the Success Rate of Telemarketing with the Concept of Consumer Behavior – A Case Study of A Company
碩士 === 國立臺灣大學 === 商學研究所 === 103 === In the telemarketing department of A company, the success rate of approaching members who often buy products from the department (A group) is about 30%. However, the success rate of approaching members who have not purchased anything from the department before (B...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jtjbsh |