Product Attitude and Bias Correction for Hedonic and Utilitarian Product in Negative and Neutral Mood
碩士 === 國立臺灣大學 === 商學研究所 === 103 === The current research is intend to investigate the difference of the product evaluation and bias correction between hedonic and utilitarian product because participants might consider their manipulated mood state either as a mood bias if their judgement on utilitar...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61085053084316730054 |