Match Research of Brand Personality and Consumer Behavior –The Case of Chocolate Product
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Brand personality bring about strong and unique brand association,enrich brand connotation. As personality of people, personality of brand is a kind of Psychological characteristic given to brand through brand communication，the core of brand image, apperception...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8h3ju |