Application of Conjoint Analysis and Diffusion Theory on Measuring Brand Equity-taking smart phone as an example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Due to the rapid development in the technology industry, the smart phone sector has become fairly matured, and because of that, the products within the sector have much shortened product life cycles, which attract fierce competitions among the technology indust...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8cg3x5 |