The Study of Consumer Behavior and Brand Equity: the Case of Beer Product
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Beer is an ancient beverage, and it is also ranked third behind water and tea.There are many different flavors and formations for beer in different countries. In this way, the brand of beer becomes special and representative. Hence, this trend brings a lot of o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/852ye4 |