Effects of EWOMs on Facebook：Self-construal as the Moderato
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === With the growing user base of social network sites, social network sites become an important channel of advertising. Website members can easily spread ads to other members by clicking the “like” button. This study explored factors that influenced the effects of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sra5yh |