Measuring Book Representativeness of aNobii Users’ Reading Profile: A Social Network Analytical Approach

碩士 === 國立臺灣大學 === 圖書資訊學研究所 === 103 === Not every item that customers browse or buy can represent their desired preferences. An additional problem is that the degree of preference that each item represents can be different. By using the “exemplar view” theory of cognitive psychology, this study propo...

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Bibliographic Details
Main Authors: I-An Ou, 歐怡安
Other Authors: Muh-Chyun Tang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/90765061352362522952