A Study of Investigating the Relationship between Program Designs towards Marketing Strategy in National Chinese Orchestra, Taiwan

碩士 === 國立臺灣藝術大學 === 中國音樂學系 === 103 ===   Year 2014 is the 30th anniversary of National Chinese Orchestra, Taiwan. In 2013, National Chinese Orchestra, Taiwan invited renowned Chinese music conductor Mr. Yen Huichang to be the principle guest conductor. Therefore, Mr. Yen brand the orchestra with the...

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Bibliographic Details
Main Authors: Chen, Yi-Ting, 陳逸庭
Other Authors: Lin,Yum-Ting
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/wj7526