An Application of Service Experience to Industrial Marketing – A Case study on P Company
碩士 === 國立臺灣科技大學 === 工業管理系 === 103 === In recent years, rapid development of consumer electronics and the increasingly fierce competition in the global market have gradually transformed a technology-based IC sales model into one that is service and experience-oriented. However, there is an underlying...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/geyvry |