The Dynamics Features of Online Word of mouth and Sales between “Positive WOM effectiveness and Ineffectiveness”
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === With the popularity of Internet, it is an important platform for consumers to transfer and collect Word of mouth(WOM). Because eWOM is convenient, storable and it can be spread further and faster. So it become an important source to masure effect between WOM cha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53275500387622243424 |