Marketing strategy for experience economy of the cultural and creative industry─A case study of Vetri Glass Art
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Nowadays, economy and social culture structure have faced huge change by globalization and Industrialization which causes original industrial structure cannot afford to cope with competition in market. According this issue, a lot of countries expect creative and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4xqf7r |