A Case Study of Business Strategy on Financial Wealth Management

碩士 === 國立臺灣科技大學 === 財務金融研究所 === 103 === The purpose of this study is to exam the wealth management business upon the impact of the bank. The research period covers 2009 to 2014. The main focus for the study is to look up changes in the banks revenue turn over and brand equity. The research methodolo...

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Bibliographic Details
Main Authors: Feng-ting Chen, 陳豐廷
Other Authors: Day-yang Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/40190199996477637400