The Study of Brand Equity, Staff Expertise, Relationship Quality, Satisfaction and Loyalty in the Wealth Managemant in Taipei－Perceived Risk as Moderator
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 103 === Wealth management is more than just asset management. The soft power of bank and finance commissioners, besides their expertise, should be trained and emphasized, such as how external staff gain an insight into customers’ degree of perceived risks and the infl...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18289980156828396687 |