The Impacts of Different Advertising Media on Sales of Real Estate- An Example in Pali New Taipei City

碩士 === 國立臺灣科技大學 === 管理研究所 === 103 === This study aims to examine how homebuyers’ willingness is influenced by the different types of advertising media. Specifically, to discover which is the most efficient type to draw homebuyers’ attention and make them actively enquire about more details of the sa...

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Bibliographic Details
Main Authors: Ming-chi Lin, 林明吉
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/374apr