The Influence between Experience Marketing and Experiential Value on Word of Mouth- A Case Study of the Bed and Breakfast Accommodation Industry
碩士 === 國立臺灣科技大學 === 管理研究所 === 103 === With the rise up of consumers’ self-conscious, the consuming is not only to purchase the services and function of product, but also to accomplish spiritual experience and value in order to achieve the intention of word of mouth (WOM) transmission. Therefore, thi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ex8xj4 |