Influence of Facebook Brand-Page Posts Strategies on Online Engagement

博士 === 國立臺灣科技大學 === 管理研究所 === 103 === "Social Media Marketing" is an emerging topic in recent marketing research. Some researchers also believe that the social networking services (SNS) have penetrated the network user's daily life. Among the social networks, Facebook has always b...

Full description

Bibliographic Details
Main Authors: Yu-Fan Lin, 林玉凡
Other Authors: Pin Luarn
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/10708825808785738837