The Relationships between Purchase Content and Payment of Online Consumer – An Empirical Study of Mobile Device Game and PC Online
碩士 === 國立臺灣科技大學 === 管理研究所 === 103 === Over the recent years, the tremendous changes in digital content-related industries have been undeniable. The rise of mobile devices fundamentally changed consumer behavior and, consequently, the way we live our lives—resulting in the current trend of online ser...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xk82a |