Marketing Strategy of Tzu Chi Eco-Chopsticks for Students in Taiwan
碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === Even though the disposable chopsticks are very dangerous for our environment and health, persuading hundreds of millions people to lay down their disposable chopsticks is not an easy task. That made it even harder for the eco-chopsticks manufacturer to market...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51866988725249782257 |