A Case Study of Click-and-Mortar Business Model in A Diving Company
碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === Click and Mortar Business Model is a business model integrated virtual and physical channels with the aspects as brands, processes and customers. This concept is not a new topic, since some e-commerce discussion also focused on the integration and development...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nm9k9r |