Determinants of Deep Ocean Water Brand Equity:Evidence from H 、K Deep Ocean Water company
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === Packaged drinking water entering markets with Deep Ocean Water, enterprises must have the brand equity close to them to provide in future strategy develop. Thisresearch investigates the factors of the brand equity of Deep Ocean Water as whetherthe price, dis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bq5ra9 |