How the Negative Message of Country of Origin Influence the Brand Equity and Purchase Intention

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === There are many way to spread message and the messages are spread fast in society now. People can learn lots of cultures, life, and other information in different country through information communication. People have bearing on country because of country of...

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Bibliographic Details
Main Authors: Chia-Ching Hsu, 許家菁
Other Authors: Hsin-Hsien Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/y4p9yx